UX DESIGN
YEAR:
2024
Odlify
Odlify - Design Process
02. Ideation & Prototyping
We used brainstorming to generate ideas without judging them too early. We focused on three main areas: finding a community, making gardening information accessible to different experience levels, and providing guidance and support.
To make the process accessible to everyone in the group, we used Mentimeter for anonymous idea generation. We then discussed and organised the ideas into categories based on the users’ needs, helping us identify potential solutions for the app.
03. Wireframes & UI Design
I developed low-fidelity wireframes in Figma before exploring the visual direction. Inspired by the City of Stockholm’s visual identity and Apple’s interface guidelines, the design uses green tones, clear typography, simple icons, and straightforward navigation.
04. Interaction Design & Testing
We explored additional forms of feedback, including sound, vibration and voice search, to consider how the app could work in everyday gardening situations.
We then created an interactive Figma prototype and tested it with two people using tasks related to gardening guides, communities and nearby growing spaces.
Key findings
The navigation and gardening instructions were easy to understand.
Users liked the opportunity to discover and join gardening communities.
The map needed more practical information about growing spaces.
Connecting the map with community features could improve discovery.
05. Final Prototype
The final prototype brought together the three main features:
Gardening guide: Find plant information and seasonal recommendations.
Map: Discover nearby growing spaces.
Community: Explore gardening groups and connect with others.
